April 2025 — Radio Africa Group, the parent company of Classic FM, Kiss 100, Radio Jambo, East FM, Gukena FM, The Star newspaper, and Mpasho, has confirmed another round of layoffs, just weeks after shutting down its television division.
The new retrenchments, announced by CEO Martin Khafafa, are part of broader cost-cutting measures as the media house faces a challenging operating environment, with declining revenues and changing audience habits.
Radio Africa Group is not alone in its struggles. Other major media players in Kenya, including the Standard Group and Nation Media Group, have also faced similar difficulties. Both organizations have implemented redundancy measures in recent months and are contending with delays in paying their correspondents and staff, underscoring the financial pressures facing traditional media outlets.
These layoffs highlight the mounting challenges for conventional media in the digital era, with companies grappling to adapt to shifting consumer preferences, shrinking advertising budgets, and rising operational costs.
Further details on the scope and impact of the layoffs are expected to emerge in the coming days.
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